Integrated Case Study - Assignment Essay Example | Topics and Well Written Essays - 4000 words

Integrated Case Study - Assignment - Essay ExampleTaking reference from the noncurrent experiences, ASHH PLC currently intends to implement its marketing and other associated sustainability theories within the Indian hospitality sector so as to improvise its efficiency, survival and profitability factor irrespective of the increasing level of global competition. In keeping with these aspects, the discussion will focus towards evaluating all the sustainability strategies, that ASHH PLC have planned for implementing in the hospitality sector of India. The elaborate regarding these aspects have been provided in the undermined sections.If seen from the economic growth perspective, it can be stated that hospitality industry within India has attained considerable amount of growth in the last few years and thus is currently accounted as an economic factor. As an additive advantage, the Indian government within the past few monetary years has also projected high level of flexibility in te rms of permitting appreciable amount of foreign investments (Hotel intelligence information Now, 2013). However, multiple issues are ought to arise, taking consideration of the fact that the political scenarios within India are quite different in comparison to that of Sri Lanka from where the ASHH PLC belongs. One such issue can be describe as the bureaucratic environment that clouds the functionality and growth factor associated with the Indian hotels. This issue often gets linked up and is reflected as a security factor, which in wreak distorts the likeness of the international customers who expects hassle free luxury and accommodation. ASHH PLC will have to deal with this issue before they strategize to expand their coverage within the domestic markets of India (Hotel News Now, 2013).The second identified issue that might restrict the functionality and profitability of ASHH PLC is regarding the price centric nature of the Indian customers. From the psychological