8 Themes of Ap Biology Relating to the Cell Membrane

8 themes of biology relating to the cell membrane Science as a process: Science is a process which encompasses many methods in order to reach a final conclusion. This relates to the cell membrane because it carries out many processes to reach a final product. For example, the cell membrane forms a barrier between the inside of the cell and the outside, so that the chemical environments on the two sides can be different. The cell controls those differences to optimize the working of the organelles inside the cytoplasm. The cell also causes brief changes in the internal environment by transporting proteins and other materials across the membrane. These changes are the ways in which the cell responds to its environment. All these functions work together as a process to keep the cell happy. Evolution: The early cell membrane’s purpose was to enclose genetic material and protect it from the surrounding environment. The evolution of a membrane surrounding the genetic material provided two huge advantages: the products of the genetic material could be kept close by and the internal environment of this proto-cell could be different than the external environment. This breakthrough would have jump-started evolution to an organism much like a modern bacterium. Also, the modification of many membrane properties throughout millions of years made it possible for new evolutionary forces to show themselves in eukaryotes, dealing with the presence of cholesterol in the cell membrane directly associated to protein thermo stability. Energy Transfer: The cell membrane participates in energy transfer with active transport. The cell membrane moves molecules against the concentration gradient from low concentration to high concentration. This function requires energy, or ATP, to carry out the process. At times, the cell membrane uses a protein pump to channel the molecules for easier transport. Two types of active transport the cell completes are antiport and symport. To transport large molecules through the membrane, the cell membrane uses vesicles. Those vesicles transport the material to the necessary organelle which will eventually turn the material into usable ATP. Continuity and Change: All species tend to maintain themselves from generation to generation using the same genetic code. However, there are genetic mechanisms that lead to change over time, or mutations. Cystic fibrosis is a product of a mutation in the cell membrane. Cystic fibrosis results from the mutation of a gene coding for a trans-membrane protein regulating chloride ion transport across the cell membrane. This multisystem disease cripples children and leads to early death. This mutation represents the changes found in the cell membrane, but the cell membrane has been doing the same job for millions of years with slight changes. Relationship of Structure to Function: The cell membrane structure depends on its function; to hold the shape of the cell and to regulate the traffic of the cell. It consists of a phospholipid bilayer which acts as a semi-permeable membrane, various proteins which carry out molecule transfer and certain active transport jobs, carbohydrates, and cholesterol. The shape of the cell membrane all depends on the environment inside the cell. Regulation: The cell membrane regulates the traffic of the cell. It is semi-permeable which means it allows diffusion for only certain molecules. It regulates what enters the cell and defends against diseases that may want to enter the cell as well. It also regulates the shape of the cell and holds it together. The membrane is one of the most important structures in a cell. Interdependence in nature: The cell membrane not only regulates the traffic of the cell, but is also the liaison for communication outside the cell. The membrane includes receptor protiens which aid in communication between cells. The receptor protiens receive specific chemical signals from neighboring cells or the proteins environment. These signals tell a cell to perform a certain job. It could tell a cell to divide or die, or to allow certain molecules to enter or exit the cell. Science, technology, and society: The study of the cell membrane has further increased our knowledge of the modern cell. We can now fully understand its parts and create valid conclusions of its structure and function. Society can benefit from this because they can be fully aware what is happening in the life around them and also in themselves. The cell membrane is one of the most important structures of the cell and has a very important role in an organism-to keep it healthy and functioning.

A Christmas Story About A Young Orphan History Essay

On the dark of Christmans Eve, a immature orphan named Pip visited the Gravess in the God's acre in award of his asleep household members. As he paid his respects, a cryptic alien, who appeared in a pathetic visual aspect with a concatenation attached to his leg, glided out from the shadows and directed a hungry knife to Pip ‘s vulnerable pharynx. Following, the adult male silenced Pip and began to inquire him a series of inquiries about his defenders. Once Pip replied, stating him that he lived with his sister Mrs. Joe Gargery and her hubby Joe Gargery, the blacksmith, the capturer stared at Pip into his eyes and solemnly demanded Pip to present him a file ( to take the ironss ) , and some nutrient to decide his hungriness. Then, he instructed Pip that the tool and the nutrient should be delivered to him early the following forenoon at the Old Battery ‘s location. In order to vouch Pip ‘s trueness, the destitute capturer advised Pip to non distribute any word about the brush and to listen to his instructions, or else he would let go of his homicidal side and terminal Pip ‘s life. After the Pip ‘s captor finished his message, he began to casually saunter off, but glanced back periodically before disappearing with the dark. Terrified from the ghastly brush, Pip raced place every bit fast as he could. After the incident, Pip returned place to the forge and discovered Joe entirely in the kitchen. The temper of the house seemed unagitated, but shortly, Joe informed Pip that Mrs. Joe had been furiously disquieted and left the house to look for him. Merely as Joe finished make fulling Pip in on the state of affairs, Mrs. Joe busted through the door and began to paddle and chastise Pip about what he did, before chilling down. Once the ambiance was restored, Mrs. Joe began to function the dinner of staff of life with butter to Pip and Joe. Alternatively of eating the piece, Pip slid his part into his bloomerss due to the fright of decease from the alien at the God's acre. However, Joe noticed that Pip ‘s piece was gone and assumed that he swallowed the staff of life, which led to Pip ‘s ingestion of the Tar-water. Later that flushing, the house was shaken by the sound of guns, which made Pip funny about what it symbolized. He shortly learned from Joe that the sounds marked t he significance that there were inmates on the loose. Besides, he discovered that the guns were shot from ships known as the Hulks, which were ships dedicated to hive awaying felons who were charged with slaying and other offenses. During bedtime, Pip experienced panics about the brush with the alien in the fens. In the forenoon, Pip decided to decide his panics and took the nutrient ( porc pie and brandy ) from the kitchen, and a file from the forge, and so left to the Old Battery. Chapter Three In chapter three, Pip approached the Old Battery experiencing a enormous sum of guilty from stealing the nutrient and file. As Pip neared the location, he encountered a kiping adult male who looked like the alien from the God's acre and shook him wake up. However, when the being got up, Pip noticed that he had the incorrect individual, but this adult male and his mark were dressed identically. The awoken extra tried to assail Pip, but missed wholly and escaped off. After the happening, Pip arrived at the Battery and found his adult male, who appeared in a saddening status. Pip continued toward the deprived, hapless alien, and handed over the nutrient and file. Then, the famished single immediately began to banquet on the nutrient without vacillation and thanked Pip one time he satisfied his hungriness. Later, Pip brought up the subject about the indistinguishable individual he had ran into on the journey over, which sparked up the adult male ‘s pique and heightened his senses. After hearing about his enemy, the adult male prepared to run his reproduction, but foremost, he demanded Pip to manus over the file and he began to hammer off at the Fe. With his attending focused on taking the ironss from his leg, Pip took the chance and left the scene. Chapter Four When guilty Pip returned place, he found his sister busily cleaning the house for the approaching dinner that flushing. After Pip fabricated that he was listening to Christmas carols, he joined Joe in the kitchen and Mrs. Joe served them a weak breakfast of staff of life and milk due to her busy agenda. Once they finished eating, Joe and Pip went to go to church in topographic point of Mrs. Joe, since she was excessively busy from readyings. While off, Pip was haunted by the ideas of his sister detecting the stolen nutrient such as the meat pie. When the two returned, they found the house prepared for the dinner response and waited for the invitees to get. Soon, the invitees, Mr. Wopsle, Mr. and Mrs. Hubble, and Uncle Pumblechook stepped in, the household and invitees exchanged salutations and any gifts they possessed. As everyone sat down on the dinner tabular array, the repast eventually commenced. Throughout the dinner, many conversations were exchanged and the eventide was turn o vering swimmingly, until Mrs. Joe served Uncle Pumblechook the tar-water alternatively of the brandy ( Pip had refilled the incorrect bottle when he stole the brandy ) . Before long, Uncle Pumblechook recovered and the eventide was rapidly coming to an terminal, which prompted Mrs. Joe to function the concluding and most impressive dish of the eventide, the porc pie. Since Pip knew about the absence of the dish, a moving ridge of nervousnesss rushed into his organic structure and he made an flight for the door. However, as he reached the door, he stumbled upon soldiers and one carried a set of handlocks in his custodies. Chapter Five In the beginning of the chapter, the soldiers entered the house, which alarmed the dinner invitees and distracted Mrs. Joe off from the porc pie every bit good. The soldiers shortly requested for Mr. Joe, the blacksmith, and asked him to mend the presented handlocks for the male monarch. Immediately, Joe went off to work and was accompanied by a few soldiers. As Joe was working, the commanding officer mentioned the Hunt for the inmates, and how it was expected to stop at twilight once the turnups were renewed. Later, the commanding officer was offered to take a place during his delay and was offered some vino. Finally, after two hours, Joe finished his work and the soldiers left to complete the Hunt for the inmates. However, Joe and Mr. Wopsle chose to label along the pursuit and brought Pip every bit good. During the Hunt, the three trailed at the rear of the battalion and Pip realized that that his inmate would presume that he had betrayed him if he was seen. As the group moved tow ard the Old Battery ‘s place, the soldiers and the invitees heard the sounds of the nearby cheering of two work forces. Next, the military personnels marched closer to the beginning of the noise and saw the two targeted inmates fighting at the underside of the ditch. Upon the gaining control, the 2nd inmate announced that Pip ‘s inmate attempted to kill him. Conversely, Pip ‘s inmate responded by stating that he was forestalling the adult male from get awaying the Hulks. As the alibis persisted, the sergeant silenced the two and told the soldiers to put ablaze the torches for visible radiation. Afterwards, the soldiers stood in a ring and fired their guns to signal the gaining control, and began to process over to the Hulks. Once they reached their finish, and were prepared to let go of the runawaies back to the ships, Pip ‘s inmate lied and told the group that he had stolen the porc pie and the spirits from Joe ‘s forge. Then, the two felons were sent onto the boats and were rowed over to the Hulks. Chapter Six After the gaining control was over, the hunting perceivers, Pip, Joe, and Mr. Wopsle journeyed place. On the manner back, Pip pondered about the possible consequences of what could happen if he revealed to Joe the existent narrative behind his interaction with the inmate. However, since Pip did n't desire to lose the trust from his lone friend and comrade, Pip decided to stamp down the truth. Pip assumed that Joe would non look up to him, which prevented him from stating the truth, but he began to believe that it was his ain jejuneness that blocked the truth from coming out. Soon, Pip fell asleep as he walked place and Joe carried him on his dorsum through the concluding stairss back place. At place, Mr. Wopsle and Joe met up with Mrs. Joe and Uncle Pumblechook and Joe recalled the chapters of their journey, which included Pip ‘s runaway ‘s fiction about stealing the pie before being rowed back to the Hulks. Pip ‘s inmate ‘s false comments sparked the investig ator in the members of the family and the group began to seek for ways in which the inmate could hold entered the family. Once the Sleuthing concluded, Pip was assisted to his bed and the eventide came to an terminal. Chapter Seven As Pip grew older, he learned to read and could grok the words on the Gravess of his household members. Before coming of age for an apprenticeship with Joe, Pip went to an evening school run by Mr. Wopsle ‘s grandaunt. In add-on to the school, the topographic point for acquisition was besides a store, which was run by Biddy, the granddaughter. Although Biddy ran the shop, she would integrate her clip to assist out Pip ‘s instruction. On one peculiar dark, a twelvemonth after the Hunt, Pip wrote a missive to Joe on his slate. After Pip completed his message, he handed it over to Joe, who was highly amazed, since he had ne'er learned to read or compose. As Joe attempted to read the message, Pip realized that Joe was uneducated and questioned him about his early instruction. Joe began and told Pip that his male parent was the chief hurdle of his acquisition, which led him to get down work at an early age. Besides, Joe informed Pip that when his female parent died, he had found Mrs. Joe, and offered her to populate with him in the forge. Shortly after, Joe included that when he accepted Mrs. Joe into the forge, he besides welcomed Pip to populate at that place excessively. After, he began to portion with Pip his empathy toward Pip ‘s penalties from Mrs. Joe, which illuminated a new position in which Pip viewed Joe. Later that dark, Mrs. Joe and Uncle Pumblechook arrived back from their trip to the bazar and beg an to convey up the topic of Miss. Havisham. It had seemed that Miss. Havisham, an flush, but lonely lady, had invited Pip to travel to her house, the Satis House, to play. After informing Pip, Mrs. Joe instantly began to tidy up Pip and dressed him nicely, before passing him over to Uncle Pumblechook. After interchanging farewells, Pip left with Uncle Pumblechook, who would present him to the Satis House the following forenoon. Chapter Eight In the forenoon, Pip woke up in the market edifice of Uncle Pumblechook. After rousing, Pip inhaled the olfactory property of the seeds of the store, and went to go to breakfast with Uncle Pumblechook. During the breakfast, Pip received the poorest helpings of nutrient and the two spoke about mathematics. Without a satisfying repast, Pip and Pumblechook left for Miss Havisham ‘s abode. When they arrived to the deeply armoured bastion, they rang the forepart gate and were greeted by a gorgeous immature lady. As Pip was allowed to come in, Pumblechook, on the other manus was locked out without compunction. Then, the immature lady returned to Pip ‘s side, and they began to walk over to the house. As they were walking over, Pip was introduced to a brewery, which was portion of the edifice, and so continued on to the house. When they approached a certain room, Pip was told to come in entirely. The room was deprived of daytime and at the tabular array in the room sat a figure d raped in white. In a piece, the figure, Miss. Havisham, informed Pip that she had been broken-hearted and that she had ne'er seen the daytime in old ages. Moments subsequently, the miss who greeted Pip at the gate, Estella, was called into the room and she and Pip sat down to play cards. As they played, Estella won and ashamed Pip with her violative comments. After losing another unit of ammunition, it was clip to go forth and Pip was asked to return yearss subsequently, before being escorted by Estella to the pace. In the pace, Pip was served with some nutrient from Estella and so Estella walked off. When she was gone, Pip began to cast cryings from the shame and discourtesy he received from Estella. Soon, Estella came back to open the gate, and Pip left in humiliation. Chapter Nine After a twenty-four hours of letdown, Pip returned place to the forge to Mrs. Joe and Pumblechook, who were highly funny about his trip. Unwilling to talk the truth, Pip fabricated his experience at Miss. Havisham ‘s house. For illustration, alternatively of playing a black game of cards, he illustrated about how they played with flags and blades, which impressed and enlightened his hearers. However, when Joe came in, Pip began experiencing ashamed of stating Joe a prevarication, and doing Joe experience proud of him. When the crowd eventually left to go to to their responsibilities, Pip walked into Joe ‘s forge to state him the truth. Pip began by stating Joe about how his visual aspect did n't suit the scene and that his experience was the antonym of terrific. Following, he introduced how the miss, Estella referred to him as take downing common man. However, Joe tried to soothe Pip and told him that being common was non negative, but alternatively, everyone had to get d own out as one before they made their manner to the top. With that, Joe stated that he was non angered by the deceptive narrative, but merely asked for Pip to non raise up any more false narratives. That dark, Pip took Joe ‘s message personally and recognized the twenty-four hours as the most unforgettable twenty-four hours, which changed him profoundly. Chapter Ten During one fresh, new twenty-four hours, Pip decided to inquire Biddy to educate and assist him go more literate. However, before she could get down, Mr. Wosple ‘s grandaunt had fallen asleep and Biddy had to recover the order to the school. After Biddy was done, she lent Pip some assignments to work on and Pip left. As Pip was walking place, he went into the Three Jolly Bargemen to name Joe to come place. When Pip found Joe inside the saloon, he was accompanied by Mr. Wopsle and another adult male who he did non acknowledge. Momentarily, Pip took a place following to Joe to listen to the conversations. The conversation began after the cryptic adult male treated Mr. Wopsle and Joe to rums, and Joe introduced the members of the tabular array to the unknown adult male. Throughout the meeting, the alien began to direct his attending to Pip and stirred his drink with a file towards Pip ‘s attending. Shortly, Pip rapidly noticed that there was a connexion between the adult mal e in forepart of him and the inmate he had encountered a twelvemonth ago. When the rum ran out, Joe and Pip stood up to go forth, but were halted by the alien, who so gave Pip a bent piece of paper. After, Joe and Pip left the saloon, along with Mr. Wopsle. Once Joe and Pip arrived place, they unraveled the bent paper along the side of Mrs. Joe, and discovered two one-pound notes on the paper. However, Joe raced back to return the money, but the alien was gone. That dark, Pip went to kip chew overing about the cryptic alien who possessed his inmate ‘s file.

Is Bakhtin's concept of the carnivalesque a helpful model in analyzing Essay

Is Bakhtin's concept of the carnivalesque a helpful model in analyzing contemporary celebrity culture - Essay Example In this case, it can be claimed that people usually take part in a carnival, where regular human life rules, regulations, restrictions and hierarchy of the society are not applicable. Bakhtin has offered four specific categories for carnival event that include ‘Free and familiar interaction between people’, ‘Eccentric behaviours’, ‘Cannibalistic misalliances’ and ‘Sacrilegious’. In this regard, Bakhtin has emphasized these above mentioned human behaviours or approaches for ensuring freedom and opportunity of equality among the people. Bakhtin’s concept of the carnivalesque has manifested in forms of ritualistic acts and it plays a major part in case of carnivalistic life. Simultaneously, Bakhtins concept of the carnivalesque helps in case of identifying the popular culture of carnival (Karimova, 2010). In this essay, the objective is to identify weather Bakhtins concept of the carnivalesque a helpful model in analysing contemporary celebrity culture. In order to attain this objective, it is essential to identify the key aspects of the Bakhtins concept. Moreover, it is essential to identify the trend of the contemporary celebrity culture. Mikhail Bakhtins humour and his comic essence made him one of the most popular critics of the concepts of carnivals that are effectively practiced in the different segments of the society. According to HU (2012), Bhaktin’s conceptualisation of carnivalesque is majorly based on the dialogical genre of the different concepts. The study of Karimova (2010) implied that Bhaktin’s states carnivals to be different from real life that the people lead in this world. The rules, regulations and real life tantrums are missing in the festivals and carnivals that affect the concepts of festivity. Furthermore, Bhaktin’s concepts of carnivalesque are based on the concepts that bring together the opposites of the society. This focuses on the use of the different concepts such as the death and birth as well as rebels

Brief Case Study For The Requirements Specification Document

Brief For The Requirements Specification Document - Case Study Example The main assumption of this model will be The systems used will concentrate on serving one customer at a time as opposed to handling orders from multiple customer. The main objective of this approach will involve serving multiple users at the same time (Connolly and Begg, 2007).. A database containing the details of orders made by all customers, their prices, due dates and status of the orders will be created. It is assumed that all multiple orders will be processed at the same time. However,the rate of processing the orders will be different as this will be dependent with he agreements made between the company and each individual user. The best approach among the two will be the combined approach because it allows for the increased efficiency of serving customers. It will enable the company to process multiple orders concurrently, thus contributing to the achievement of increased revenues (Stephens,

American Government and Constitution Essay Example | Topics and Well Written Essays - 1000 words

American Government and Constitution - Essay Example They had wanted the government to disperse its operations. America comprises of people of different diversities; different religions, Catholics, Anglicans, Jews, Quakers and Calvinists, people from different origin, Sweden, Canada, England, France and many other parts of the world. They therefore, had and still have differing opinions on how the government should be run. In the past years, the number of immigrants into the United States has grown; therefore, diversity has augmented, making the nation grow stronger in unity. The constitution defends the rights of people without considering their backgrounds and by limiting the powers of both the state and national governments. In the bill of rights, amendment I states that, â€Å"Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press, or the right of the people peaceably to assemble, and the government for a redress of grievance † (Schultz, p 273). This amendment does not include that a certain race is not represented; it includes all the American people. Many of the features of the constitution are meant to ensure that not any department of the state achieves control over the others and anything that can oppress its citizens. However, the constitution did not resolve the crisis of majorities imposing oppressive rules on the minority groups. The problem of tyranny until today has not been determined and needs to be addressed appreciably. This is an area that the federal government has been unsuccessful Race, ethnicity and color are the key characteristics of the minority groups in the United States of America, and although the government is trying to phase out the problem, it is extremely hard because people have it all in their minds. For example, some private schools cannot admit students from some ethnic groups or some races. In the earlier days of slavery, slave trade was operational in the south because the economic and communal status of the southerners was remorseful, and was justified to depend on the trade to make a living. The white homes in the south had been depending on slavery, ending the vice would have been a significant blow for them and the north still needed them for supply of raw materials. The blacks did not have any other option other than to be slaves, without education, socialization and a majority of whites living in the south. It is no surprise that the southerners felt that they were not being properly represented in the government. Their representatives’ were not heard whenever they tabled a problem in the congress. In my judgment, the idea of phasing out the majority rule by the federal government does not seem to be happening soon. Firstly, the federal government is composed of two houses, the House of Representatives and a senate with the representatives being more than the senators (Edwards, Wattenberg and Lineberry, p 34) If the government would have been aware of the rule of majority, it could have established one ‘major house’ whereby they cold have voted out the tyrannical rule. Senators alone, being 100 cannot vote out the majority rule since the majority vote wins. Liberal governments do not value the rule of minority; this means that a small number of the elected council will make rules and verdicts that govern the country as a whole. According to the constitution, democracies must apply majority rule and safeguard minority rights; many Americans consider that it is very

Insanity vs Psychosis in a legal concept Essay Example | Topics and Well Written Essays - 1250 words

Insanity vs Psychosis in a legal concept - Essay Example Psychosis can also be associated with heavy drug abuse and drug use (Hirstein, 2009). Insanity on the other hand generally refers to the broad range of abnormal behavior and instability thereby making people think of it as closely linked or related to psychosis. Just as in psychosis, insanity is perceived as mental instability that makes people see things that are not real, and makes them think, behave, believe and act differently which manifest in behaviors that violates widely held social norms. These acts can collectively lead to endangering ones and others lives or may lead to one committing an unintended or accidental crime (Ewing & C. 2008). These two aspects, psychosis and insanity, hence are very essential when it comes to defining legal concepts and practice. This is so because over the past several criminal cases have been witnessed where the accused were seemingly driven to commit crimes due to their mental conditions, while others defend their criminal actions by claiming they were not in their rightful state of mind. This has consequences, through the practice of law over time, brought about what is known as the â€Å"Insanity Defense Law† which extensively connects psychiatry and law. The Insanity Defense Law, used by criminal defenders or lawyers, is based on the provisions that a defendant must be found not guilty by reason of insanity if, at the time of the alleged offense, and as a result of severe mental disease or defect, he/she did not know what he/she was doing, or that what he was doing was wrong (Ewing, 2008). This in the Law system therefore means that there are criminals who can’t be held accountable for their crimes due to mental disease, or a mental condition that makes one unable to make a rational decision at the time of the crime. It is however important to note that for this law to be applicable the defendant must be in a competent position to stand in a trial. In cases where the accused is incompetent, he/she is se nt to a mental institution until considered able of participating in the trial. Additionally those who are considered completely insane are sent into an asylum prison in order to prevent danger of harming oneself or others (Hirstein, 2009). From these proponents, the exercise of â€Å"Insanity Defense Law† sometimes makes it difficult to distinguish between psychosis and insanity in a legal concept. In some cases for instance, varying from state to state on how the Law is practiced, if the legal tests proves that the accused is generally insane, the final ruling will be based on specifically that and not whether it was due to temporary psychosis as a health condition or permanent insanity (permanent psychotic mental disorder). Temporary psychosis as a health condition might be caused by sudden mental illness such as brain tumor and use of drugs that in turn may impair mental functions while permanent insanity or psychotic mental disorder is caused with a permanent mental illn ess that cannot be treated easily such as schizophrenia. The provisions of the law insist that defendants established to have committed the crime while in temporary psychos

Answer those questions Essay Example | Topics and Well Written Essays - 500 words

Answer those questions - Essay Example In addition to it, he identified the 4 moons of the Jupiter and proved to the world that, it is possible for a planet to have moons, which rotate around them. His major astronomical observation was that of ‘Venus’. Galileo developed formulas related to various functioning of the machines and also invented many machines. Galileo fight with â€Å"machines† is referred to that of the fight with the problem of objectivity of science. He laid out model for solving all types of motion (machine).He argued that, â€Å"the problems of floating bodies could be reduced to Archimedean principle†. Galileo faced conflicts with the Roman Catholic Church. It is usually portrayed as the conflict between the science and the religion, but it is not as simple as that, as it was very deep. Copernican science and Aristotelian science became the Church tradition. It was a conflict of these. Galileo presented his scientific views in support of Copernicus as well as his biblical views in a â€Å"letter to the Grand Duchess of Tuscany† (1615). It became the reason of his first Church trial and censure. For the â€Å"Church†, if Aristotle was found to be wrong, Christianity was wrong. When Galileo revealed the idea presented in his book, he was charged with unorthodoxy or heresy. This was due to the published â€Å"Dialogue Concerning the Two Chief World Systems†. This was found offensive and unpleasant to the Cardinal-turned-Pope Urban VIII. Therefore, the Pope requested that his ideas and views be presented and published as part of his writing. But, the writing was as a dialogue between three characters, in which the popes ideas was represented by the dumbest character, "Simplicius". Due to this, he was arrested. Q.2. Swift in Voyage to Laputa, says that the behaviour and attitude of the animals depicted was very orderly and â€Å"rational†. It was also quite acute and judicious. Therefore, he tried to conclude that they must be

Dekalog movie review Essay Example | Topics and Well Written Essays - 250 words

Dekalog movie review - Essay Example A melancholic tone is used in all except the final film. The series illustrates a modern equivalent of scenes from the past artwork on the Ten Commandments. The producer was inspired by the philosophical challenge and needed to use this series to represent the hardships that were encountered in the Polish society while deliberately eliminating the issues on politics. Creative and unusual themes like adultery and stealing have been brought forward in various narrative styles ranging from a somber tragedy to pure black comedy. The producer renders a great service to the society by showing the relevance of these ancient procedures or rules and imperatives to the current modern living. In the Decalogue I, the meaning of the first commandment; I am the Lord thy God, thou shall have no other gods before me is well dramatized. Three characters are brought forward. First is the father who thinks that religion is not important and has put his faith in technology and reason. Second is Pawel, who wonders about things in life and third is Irena, a Christian who desires her nephew to know about the spiritual realm. In this case the meaning of this commandment is brought out to show our current identity by identifying with the three characters. Despite being tempted to be faithless, God portrays himself in the midst of our lives and challenges us to trust in him ( Carr, pg. 81). Yes. The story and the first commandment are connected and this is relevant in that they bring out how much people have failed o acknowledge the existence of God but rather chose to worship other Gods in the current modern society. It is relevant today because the true worship has been neglected and people are engaged in material things and have outgrown

Case Study Essay Example | Topics and Well Written Essays - 2000 words - 8

Case Study - Essay Example From that time it has become one of the dominant players among the three big giants of the soft drink industry. It has become the most valuable brand in the world. Not only coke it also manufactures many other flavour of soft drinks like Fanta, Sprite, ready to drink coffee, juices etc. The company has its setup in all over the world with largest distribution system of beverage. There are many legal issues involved with the business of soft drinks and water based beverages. As one of the manufacturer of soft drink Coco Cola also has to maintain the legal issues. The company has to maintain a certain standard for the composition of package water and other beverages, soft drinks etc. Labelling of the drink and the water the mixed in the drink are also included in this standard. The composition of the drinks has to be mentioned on the bottle. The date of manufacture and expiry should be written on the bottle. Nutritional value of the product has to be mentioned on its packet or bottle. Coco Cola has to pay a certain amount of tax to the government of different countries do doing the business. Apart from maintaining these general laws of soft drink industry Coco Cola Company has laws of their own to. Those laws always are related to company policies, shareholder, board of directors, officers, recruitment etc. Date, time & place of the annual meeting of the shar eholders shall be designated by the Board of Directors from time to time. Regular meeting of board of director are to be held. The number of board of director should not be less than 10 and more than 20. Every year in the annual meeting of the company the shareholders elects the board of director. The Officers are selected by the Board of Directors. The Company can have Chief Financial Officer for supervising the financial affairs. He is elected by the Board of Directors. These are some major legal issues involved in Coco Cola. A legislative issue happen with coco cola in US. There Coco

CIVIL ENGINEERING Design option Report Essay Example | Topics and Well Written Essays - 1000 words

CIVIL ENGINEERING Design option Report - Essay Example Also, the trams wouldn't be able to travel at significant speeds and its overhead wires could also cause obstructions along its path. Thus the policy of using of tram as the potential transport choice could be effectively implemented by providing underground tramway and hence would eliminate all the above mentioned disadvantages. Further, a new station at Ratho would also be very helpful as it would be capable to support wider choice of tram services and also helps the occupants in the neighbourhood residential area (Edinburgh, n.d.). The structure of the landscape shall be strictly confirming to the future aspiration by enhancing and upholding the rich heritage and natural assets in the region (Edinburgh, n.d). Further, appropriate precautions on safety norms conforming to the airport suburbs as per the airport safety guidelines would also be enforced. The eastern side of A8 is expected to turn into urban and hence, the short-term efforts would be to evolve appropriate landscape that would help to consolidate this. Provisions for quality open spaces are the other important aspects that need to be given prominence in the master plan. Protection of ancient monuments, historical buildings and heritage locations, like standing stone at Ratho stations, along this region shall be given due attention in the landscape development. All the new buildings designed shall confirm to the guidelines proposed for sustainable design of building units, which includes BREEAM standards. Considering these principles the major aspect s to be considered for Ratho station are retaining the football ground as the focal point for the extended village, promotion of housing units that are mostly of affordable types and creation of special ways for cycling and walking routes. BREEAM based station development. The sustainable development approaches could be adopted in the design of infrastructure components by following the BREEAM guidelines. The major factors to be considered are to have design plans that would result in special emphasis on cycle ways and pedestrian tracks. Another major features that could be incorporated are strengthening public transport systems with less dependence on private transport and also to have effective implementation of the proposed the travel plans. The important design considerations that need to be incorporated in the design of station facilities are as follows Incorporation of overall policy of energy efficiency by using energy efficient lighting or using low energy demanding lighting systems could be used to bring down the energy costs at the station significantly. Converting the railway station at Ratho as an energy self-reliant station capable of generating its own power is one of the design objectives. This could be attained by using the mechanical energy obtained from the turning of ticket gates as the passengers passes through it. The implementation of these systems is carried out using appropriate piezoelectric materials which is capable of creating voltages when mechanical stress is applied on it. The successful installation by East Japan railway Company has proven the concept of pooling energy in such ways. With the expected passenger volume at the station it is estimated that atleast 1000kW per second could be generated

The Chesapeake and New England Colonies Essay Example for Free

The Chesapeake and New England Colonies Essay Although New England and the Chesapeake region were both settled largely by the people of English origin, by 1700 the regions had evolved into two distinct societies. These two colonies divided based on their values and goals for their future, New England believed in unity, religion, and family, while the Chesapeake region believed in success, working alone, and entrepreneurship. Their lives really centered around what they believed in and was the determining factor on why these societies are very different. New England came over with a sense of unity and equality for their people. They wanted what was best for everyone. Massachusetts wanted to have the poor and the rich in their town as well as everyone having a share of the meadow or planting ground. They wanted people to have equal portions and opportunities. They sought comfort and strength in each other to reach goals and worked together to get the job done. John Winthrop who was an English Puritan speaks of knitting together and working as one man. He preaches about looking over one anothers flaws and pushing forward and supplying people with the necessities they need. He sees they should be the city upon the hill, a model for everyone to follow, and learning and experience with and form each other, together as one. He wants a tight knit community where everyone helps out and believes in one another. This region is more interested in building a strong sense of community and bond with one another. The New England region relied strongly on their religious beliefs and the church had a strong influence over the people. They turn to God in time of need and despair as well as in happiness. The people will preach the Lords words and be his servants. They vow to walk in the ways of Christ with the church and the other people. They unify and work together for the church and for the Lord. They overlook each others flaws and help each other day by day because thats what being apart of the church is. They want a perfect and united society and God to walk with them through it. This region wants to be able to have the religious freedom they deserve and believes God will take them where they need to go in life. Family was just as important to the New England region as religion and unity. Family ties all these values together into one. They wanted a certain amount of families in their towns. The ship full of emigrants bound for New England are full of families and marriages that have lasted a while. All these families make the community a whole, without them there wouldnt be the values to unify them or bring them together through the church. Basing their life off of these values and putting them into effect made their lives successful. They built such a strong community for themselves because they were in the right mindset and had the right tools to walk them through it. People and families are the backbone that need to be there in order for the town to survive and no one giving up. They were wealthy aspiring leaders and people throughout the region. Virginia and the Chesapeake region had different views on their lifestyle. They believed in success no matter how they got there, they just wanted the profit from it. Only the wealthy made their way through with their riches such as gold. John Smith a leader in Virginia tells that the people with money, spare clothes, credit to give bills of payment, gold rings, fur, or anything of that sort were welcome to purchase supplies. The dug for gold and other riches in the ground. They were not about equality or giving equal opportunities to the rich and poor. More men came to Virginia, it wasnt really family oriented either. There was only eleven out of many men coming to Virginia. The reason people came was for the profit and hope to gain riches. The people of Virginia worked alone and believed in entrepreneurship. They didnt care how they got to the top, as long as they were there. They didnt believe in working together to accomplish something, they wanted all the credit to themselves. They were self employed and wanted to make new businesses being their own boss selling valuables. The only people who helped them out was the many servants protecting them. They had no sense of community or compassion for other people. They thought about themselves before anything. Their motivation was the profit they would consume from it, not worrying about what it may have caused for others to reach that. These people wore more messy and dirty clothing than Virginia because they were working and some people were poor, and they had a lot of servants. These regions were completely opposites in the way they chose to live. The New England region believed in a strong community with families and religion supporting them, while the Chesapeake region wanted profit and riches, preferred working alone to get the necessities they needed. The New England ways gave us a sense of democracy and working together as a whole.

Recruitment Policies in IKEA

Recruitment Policies in IKEA Scenario: Human, physical, technological and financial resources are at the core of every organisation. The efficient management of these resources enable organisations to achieve their objectives. Also, for an organisation to survive, its finances need to be sound and secure, and the level of an organisations performance can be seen in its financial statements. A poor management of resources can have a negative impact on an organisations performance. You just been appointed as HR manager of newly opened IKEA in London and as part of your role, you have to recruit 7 sales assistants, undertake the following tasks in relation to the above: 1. Describe the recruitment documentation used in Ikea. 2. Describe the main employability, personal and communication skills required when applying for the job role of Sales Assistant in Ikea. 3. Describe the main physical and technological resources required in the operation of Ikea. 4. Describe sources of internal and external finance for the business of Ikea 5. Interpret the contents of a trading and profit and loss account and balance sheet for Ikea 6. Illustrate the use of budgets as a means of exercising financial control of Ikea. 7. Illustrate the financial state of Ikea. Summary of the unit: Business resources encompass different types of resources like human resources, financial, technological and physical. Proper human resources team can bring a good result in achieving a companys objective and success. In terms of financial management and financial control, is playing an important role in establishing a company. Besides this, business plan will assist and guide to where a company will go in present and in future. Overall, a good combination of business resources will bring success for any establishment of business. Introduction and Background of the organisation, companies or businesses:   IKEA Introduction IKEA is a private and known home furnishing company. Also it is an international home products retailer that sells flat pack furniture, accessories and kitchen items in their retail stores around the world. Mainly this company is pioneer in flat pack design furniture at affordable prices, is now the worlds largest furniture retailer. There are main chains of IKEA. The chain has 301 stores in 37 countries, most of them in Europe, North America, Asia and Australia. Background IKEA was founded in 1943 by 17 year old Ingvar Kamprad in Sweden and it is owned by a Dutch registered foundation controlled by the Kamprad family. The name IKEA comes from the initials of Ingvar Kamprad, I and K, plus the first letters of Elmtaryd and Agunnaryd, which are the names of the farm and village where he grew up. The headquarters of IKEA is in Netherlands. IKEA owns and operates 384 stores in 48 countries. IKEAs mission, vision and purposes: IKEAs main passion to work hard to achieve quality at affordable prices for the customers through optimising the entire value chain, by building long-term supplier relationships, investing in highly automated production and producing large volumes. The vision of IKEA also goes beyond home furnishing. They want to create a better thing for all people from this business. Mission: IKEAs mission is to offer a wide range of home furnishing items of good design and function, excellent quality and durability, at prices so low that the majority of people can afford to buy them. Vision: The IKEA vision is the foundation for its growth strategy. to create a better everyday life for the many people. To meet this vision IKEA provides many well designed and functional product for the home. Objectives: IKEAs business strategy focuses on growth in three main areas: Quality products at low prices through its unique design processes A sustainable future through its people and planet positive approach Also co-workers are essential in growth strategy Size of Business: In the IKEA Group, they have 328 stores in 28 countries (as of 31 August, 2015). Products range is about 9500. Around 1,002 home furnishing suppliers in 51 countries. 59% of IKEA production is in Europe.   Only in Europe there are 222 stores. Excluding the stores, at the end of FY15 they had 27 Trading Service Offices in 23 countries, 33 Distri ­bution Centres and 15 Customer Distribution Centres in 17 coun ­tries, and 43 IKEA Industry pro ­duction units in 11 countries. Corporate Structure: The IKEA corporate structure is divided into two main parts: operations and franchising. Most of IKEAs furniture, including the management of majority stores, the design and manufacture, purchasing and supply functions are overseen by INGKA holdings. Group franchises the IKEA retail system from Inter IKEA Systems B.V. in the Netherlands. Inter IKEA Systems B.V. is the owner of the IKEA Concept and the worldwide IKEA franchisor. The IKEA Group of companies (INGKA Holding B.V. and its controlled entities) has an ownership structure that ensures independence and a long-term approach. The IKEA Group operates throughout the whole value chain from range strategy and product development to production, distribution and retails. IKEA Group of companies Stakeholders: The key stakeholders in a company impacted positive or negatively. As IKEA is not a primary sector organization but it needs raw materials to develop its products. Hence primary sector suppliers, manufacturer for secondary sector are the stakeholders of IKEA. The key stakeholders of IKEA are the customers and employees, both are considered main stakeholders. Besides this, suppliers, internal employees, trade union, managers, owners, shareholders play an important role. Type of ownership IKEA is actually a privately held company owned by Stichting INGKA Foundation, a non-profit registered in Leiden in the Netherlands that is controlled by the Kamprads three sons. IKEA Limited is licensed to sell under the IKEA brand name by Inter IKEA Systems B.V., a company registered in the Netherlands. IKEAs Company Structure The structure of business can affect the way it works and performs. An organisational structure is when employees are grouped into functional areas, which relate to their job, so that people doing similar jobs work in the same area. Inter IKEA Group (Inter IKEA Holding B.V. and all its subsidiaries) is owned by Interogo Foundation, based in Liechtenstein and established in 1989.   Ã‚   The foundation is an independent entity with legal personality and its own governing bodies. The foundation exists for an unlimited period of time. Inter IKEA and Interogo were established during the 1980s to secure independence and longevity of the IKEA Concept. The IKEA Concept is the core asset of Inter IKEA Group and its franchisor operation. The overall purpose of Inter IKEA Group is to secure continuous improvement, development, expansion and a long life of the IKEA Concept. This will require investments in both good and bad times. 1. Describe the recruitment documentation used in Ikea. There are different types of documentation used in recruitment process, such as application letter, form, CV, person specification, interview, JD, Letter of appointment. The details are as follows: Application Letter A letter of application, also known as cover letter, is a job application document to provide detailed information of the candidate. The employers will able to know in which position a candidate apply for and why the employer will select the candidate. When writing an application letter should include: subject, greetings, body of letter and signature. Application Form An application form is an essential part of the job search for a candidate to fill for the company so that they can get the information they want. In addition, many large commercial companies are use standard job application form because they are much quicker and time saving. CV of a candidate A curriculum vita is a written overview of a persons experience and other qualifications. Businesses will use application forms and CVs to see whether an applicant matches the job specification or not. The closest matching applicants are invited to interviews in the selection stage. Interview: Interviews are the most popular form of selection. Interview can be one-to-one, two-to-one or a panel of people to interview people which is used to select people for important jobs. Some businesses include tests in their selection. Person specification: The person specification is the single most important document in effective recruitment and selection. It allows defining the kind of person a company want and so accordingly helps you to write an accurate job advert. It enables to assess each candidate fairly and objectively. Recruitment process of IKEA The traditional methods of job vacancies are to make people aware of the need to compete with the recruitment web-based systems. Traditional methods: newspaper advertising, paper-based curriculum vitae (CV), letter, word of mouth, the paper-based application form, job opportunities and the fair poster. Internet-based methods: online application form, online Curriculum Vitae, e-mail, Internet advertising, Curriculum Vitae information on the web page, the web page of the working group and the pop-up Web page. Online Recruitment is much faster than traditional methods and has a number of benefits over using paper. It is possible to monitor how many people have gone on to a website to look at a job. But each and every company has followed its own recruitment process. IKEAs recruitment process runs like following. First of all if anybody is interested in working in IKEA, he/she has to go through a list of open positions. If any post are suitable or challenging and moreover if he/she meet the requirements, apply via a button directly in an advertisement. If there is no open position interesting for a person but want to work in IKEA, send the CV to IKEA. IKEA will give an e-mail answer about receiving the request or CV in both cases. Then IKEA management will assess delivered applications then and choose from applicants several most suitable candidates for the particular job position. After that a formal invitation sent to the candidates via e-mail or phone to participate in a selection process. How a selection process runs Selection process usually consists of three rounds. First of them is assessment centre, second one is a personal interview with a future manager and third one is a personal interview with a boss of this manager. Assessment centre Assessment centre is a way to know more about their future colleagues when they are solving different tasks and discuss with others. There are about 10 applicants participating. Both group tasks which a person will solve together with other participants and individual tasks are included. The great advantage is that candidate can get a feedback from one of the assessors if he/she wants to. They can know about their own strengths and weaknesses important for the career, where the advantage lies for a candidate and where they can improve. Second round Two or three candidates who pass to the second round are chosen based on the assessment centre results. The second round is a personal interview with a future manager. Usually IKEA personnel do not ask tricky questions. They appreciate the most candidates honesty. They could ask to fill in a personal test as a part of the interview. If you want to ask anything about the future job, this is the right time to ask. 3. Personal interview The third round is a personal interview between the most suitable candidate and the boss of the persons future manager, so called grandparent principle. IKEA are also interested in a candidates motivation to work in IKEA in this phase and what expectation he/she has. JOB ROLE: HR Manager As a HR Manager I need to set some criteria regarding the scope of work within the organisation. IKEA always look for the following things within a candidate and thus they issue job description. This is a task of a HR manager. The manager should be aligned with other departments during the process of recruitment. Practical skills Ability to understand and get along with other people Ability to ask questions and give inputs Encouraged employees to question the management and express their ideas and belief Co-workers who had mastered their current jobs were encouraged to seek new challenges Job enlargement or enrichment Value fit was the selection criteria Why Savers- ideas to improve store The company even gave an advertisement inviting Why Savers to join the company Express Yourself- share companies concerns and complaints with Spiers Lopez This improved the morale within the company as she responded to their complaints personally It had a comprehensive communications system for employees like IKEA Radio and intranet. It also reached employees through printed material as well Job description: This document provides an understanding of the positions major responsibilities, details how the responsibilities are accomplished, and identifies the knowledge, skills and abilities necessary to perform the job. In the organization a job description sets out the scope of work of the main responsibilities and the main tasks to be done. A job description is needed to set out how to fit into the work structure a particular employee. So it sets out: The title of the job To whom the employee is responsible For whom the employee is responsible 2. Describe the main employability, personal and communication skills required when applying for the job role of Sales Assistant in Ikea. IKEA is an equal opportunity employer. IKEA does not discriminate in recruitment, hiring or terms or conditions of employment on the basis of race, religious creed, colour, age, sex, gender identity, genetic information, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth and related medical conditions, or any other classification protected by federal, state, and local laws and ordinances. IKEA called all its employees, regardless of rank, coworkers. To promote open communication, IKEA adopted a structure with no hierarchical distinctions. Employees were encouraged to express their opinions and ideas directly to the top management. Employees were rewarded with high level of empowerment. Cost consciousness was deeply embedded in IKEAs culture. IKEAs culture promoted diversity. Openness to change and adaptability were stressed at IKEA. Week-long orientation program in Sweden on the IKEA WAY An IKEA co-workers main task is to maximize sales and profitability in his/her area of responsibility using knowledge of the IKEA product range, local market conditions and the needs of customers. Candidate employability skills required when applying for the job role of Sales Assistant in Ikea include: Suitable qualification and experience in same role which helps to maximize sales and profitability by ensuring area of responsibility. Knowledge of product or services are required for the job role of Sales Assistant in Ikeato provide the company best sales performance. Need to share knowledge with customers and colleagues. Experience of specific industry will help to provide best input for a company Preparing area of responsibility for stock replenishment and next days business. Ability to observe and raise professional standards of production/service delivery. Candidate personal and professional skills required when applying for the job role of Sales Assistant in Ikea include: Patience and hardworking are the key elements in sales profession. Self-confidence about approaching and talking to people in a polite and friendly manner. Able to work with others in a team. Flexible approach to work and are open to change. Should have an interest in home furnishing and peoples everyday life at home. Ability to priorities and organize assigned work to make efficient use of time. Negotiation skills in sales work enhance the development in career Agreed with the sales target is a reflection of confidence Able to resolving conflicts 3. Describe the main physical and technological resources required in the operation of Ikea. Physical Resources Physical and technological resources are always required in the operation of a company. Whether these resources are physical resources, such as property, equipment and materials, or less tangible human resources, emergency provision, insurance and security, money is required to pay for their use. As a result, the management of finance is inseparable from the management of the business as a whole. Land, Labour, Capital and Enterprise are also referred to as the Factors of production. Physical resources of IKEA include machines which are used to fill the stock in self-serve and full serve areas are checked and charged daily. Physical Resources used in IKEA include: Buildings and Facilities IKEA has expanded its product base to include flat-pack houses and apartments, in an effort to cut prices involved in a first-time buyers home. The IKEA product, named BoKlok was launched in Sweden in 1996 in a joint venture with Skanska. Now working in the Nordic countries and in the UK, sites confirmed in England include London, Ashton-under-Lyne, Leeds, Gateshead, Warrington and Liverpool. The Ikea store on Yas Island will have a total floor area of 32,000 square meters and a sales area of 19,150 square meters. It will have a restaurant of 2,100 square meters with a seating capacity of 550, as well as 1,500 parking places. Yas Island store are providing a strong impetus for the Swedish furniture and Furnishings Company to push ahead with plans to expand in the region. Materials and Waste IKEA will need to make sure that all of their stores have the right amount of their products in the store to keep up with the demand of the customers buying them. In the warehouse, IKEA will need to make sure that they have the materials stored in a format where they are easily accessible so they can be made into the products being sold. IKEA needs to get rid of their waste and therefore may ask the government to help them with this. Plant and Machinery: Physical resources of IKEA like machines which are used to fill the stock in self-serve and full serve areas are checked and charged daily. The machines, building and production capacity are all well maintained to survive in retail business. They need to improve on POS terminal at exchange and returns where there have been cases of money laundering. Employees have stolen money and caught after many days. So these things need to be taken care of from the management and finance department. This leads to decrease in profits. IKEA Dubai has more than 300 employees from different nationalities and regularly they are given training in their training centre. Expert professors and managers give them training to increase employee knowledge of products and increase skills at their work. Equipment including ICT IKEAs IT facility is related with the other resources within and outside this company.   The company is planning to launch a new website, ikeabusiness.com, where small business owners can discover new ideas for designing their offices and share them with other entrepreneurs. Families can design their kitchens at IKEA Home planning service where once they design their kitchen they have to pay 500Dhs kitchen charges which is refundable once the customer buys the kitchen. Planned Maintenance and Refurbishment Important feature of IKEA stores is their long opening hours. Many stores are in operation 24 hours a day with restocking and maintenance being carried out throughout the night. Warehouse maintained in planned way. Emergency Provision IKEA have emergency provision in case of an accident and incident. Workers may have an emergency situation in that case after verification, documents provide to IKEA. Insurance The people who are engaged with IKEA FAMILY, they can enjoy free product insurance facility. They can insure their new products against accidental damage on the way home and during assembly by swiping the IKEA family card at the check outs. Security IKEA use the latest security technology to encrypt all personal information which a person submits through the IKEAs website, including card numbers, address and other information. They encrypt this information using SSL technology which allows it to be transmitted securely over the Internet without anyone else having access to it. The machines, building and production capacity are all well maintained to survive in retail business. At IKEA, they want to have a positive impact on people and the planet. Thats why theyre going all-in on things that really matter, from switching their entire lighting range to energy-efficient LED to sourcing all of the cotton they use in their products from more sustainable sources. They are also working towards 100% renewable energy producing as much as they consume in their operations and sourcing all of their wood from more sustainable sources by 2020. And the IKEA Group and IKEA Foundation have made new commitments that add up to $1 billion for climate action. IKEA resources can be classified tangible and intangible. The tangible resources available to the company IKEA, they may differ in Physical and Financial. Within the physical resources, find machinery, which is characterized by modern and specific. Secondly, they have distribution centres, which are computerized and automated hierarchical systems, and finally they have additional shops and services that have standard models, in which they can find special services such as restaurant, day-care and parking. Concerning financial resources, they have used Reinvestment in IKEA as a key resource. There are two types of intangible resources, human and non-human, as nonhuman, can highlight the technology, they find patents according to the composition of materials. Another thing is that IKEA has a unique company culture, since the vision, mission and values are present in every business process, plus annual management meetings are held to improve all business activities. Finally they find organisational resources, which are business ideas. Regarding human intangible resources, they can cover in this area to permanent workers, average wages and high standards of the company. Technological resources include operation systems and tools required to effectively produce or create a product or service. These include energy, information, people, tools, machines, capital and time. Technological resources help production processes and service delivery in companies and organizations. The main Technological resources required in the operation of Ikea include the following: intellectual property, for example designs, drawings, text, music, video Having the right type of intellectual property protection helps people to stop anybody stealing or copying: the names of products or brands inventions the design or look of the products things the company write, make or produce Copyright, patents, designs and trademarks are all types of intellectual property protection. So IKEA have their own design, drawing for their furniture. accumulated experience and skills; The accumulated experience is what people have gained over years of working. Employees with more experience are likely to better than new employees. Also there should be enough people with the skills to carry out the operations in the business. At IKEA they believe in people. Behind every product are humble, enthusiastic teams that make it possible. They offer exceptional career and learning possibilities. They encourage a person to try different roles, change between functions and even move abroad. A Person can design their own career path according to their development plan and future goals. IKEA believe in everyones ability to develop. Because as a person grow, IKEA grows too. software licences There are many businesses that they have to invest their money into specialists software programmes so that they can operate properly. They have their own software module which consists of various software and material for which the intellectual property rights are vested in companies in the IKEA group. protection via patents and copyrights IKEA can use their money to protect their technological resources, but they can also use legislation to protect their ideas that they have come up with and they will need to be able to prove that their idea has been used without permission. 4. Describe sources of internal and external finance for the business of Ikea Mainly IKEA is a privately owned company, hence they are not bound to disclose their financial information in the form of GPFRs i.e. balance sheets and PL statements. Therefore they only disclosed limited amount of information to the public. Objectives of financial management profitability, growth, efficiency, liquidity, solvency short-term and long-term These objectives remain constant for every business and due to the nature of IKEA efficiency is quite a major component of their management strategy. Also as IKEA is privately run and Ingvar Kamprad is one of the wealthiest men (currently 4th richest) on the planet then it could be easily seen that return on equity is a major financial objective. Inter dependence with other key business function  Ãƒâ€šÃ‚   They have their own software module with Influences on financial management Internal sources of finance retained profits External sources of finance Debt: short-term borrowing (overdraft, commercial bills, factoring), long-term borrowing (mortgage, debentures, unsecured notes, leasing) Equity ordinary shares (new issues, rights issues, placements, share purchase plans), private equity Internal owners equity, retained profits Internal sources would be used by IKEA to a certain degree in particular retained profits. As IKEA is not a publicly listed company and is operated through a trust structure, share issue is not particularly relevant to IKEAs current financial structure external short-term borrowing, (overdraft, bank bills), long-term borrowing (mortgage, debentures) leasing, factoring, venture capital, grants. External borrowings through debt financing are much more likely to be used by IKEA. The combination of short and long term would be utilized to maximize advantages to IKEA. Financial institutions banks, investment banks, finance companies, superannuation funds, life insurance companies, unit trusts and the Australian Securities Exchange Influence of government Australian Securities and Investments Commission, company taxation. Global market influences economic outlook, availability of funds, interest rates 5. Interpret the contents of a trading and profit and loss account and balance sheet for Ikea. IKEA produces the financial statement each year for their company. These statement is appear as company report. There are two main financial statement: The profit and loss account The balance sheet The profit and loss account may be updated regularly and shows how much profit or loss a business is making. A profit can be made in several ways, for example; From trading, in the case of a high street shop, i.e. buying and selling items such as home furniture, like IKEA From manufacturing, for example a company like IKEA made affordable prices furniture. It buys raw materials such as wood, bamboo, cane and Jute which helps to processes to make furniture. The top section of a PL account is known as the trading account for a business that buys and sells items e.g. a furniture shop. What is known as the gross profit is calculated by deducting cost of sales from turnover. The Balance Sheet The Balance Sheet is a snapshot taken at a particular moment in time giving a summary of the overall financ

A Report on Health and Safety in Architecture

A Report on Health and Safety in Architecture In simple terms, health and safety is about identifying risks and eliminating or controlling them to stop accidents and occupational ill-health. Today there is a high focus on safety in the industry. Many companies have documented that the safety and well being of their workers and fellow human beings deserve the highest priority. In history, this is a major leap. If one looks at the approach and many deaths during projects such as the great Chinese wall, which is still measured to be the largest construction project to date, the dive is visible. One ancient Chinese myth states that each stone in the great Chinese wall stands for a life gone during the walls construction. Although no files are obtainable this myth may be nearer to fact than we would like to think. Archaeologists have revealed thousands of bodies covert in the foundation of the wall. Bodies were also used to make up the walls thickness. It has been estimated that millions of workers lost their lives due to accidents, strong physical labour, hunger, and disease. This is in the order of size of a life per metre of wall length! Statistics from the UK Health and Safety Executive show that normally one or two people are killed every week as a effect of construction work. Occupational ill-health, which can build up over time, accounts for further loss of life. This fact sheet provides an foreword to health and safety best practice for construction companies and construction industry professionals, clients and their advisors. 2.2 million people work in Britains construction industry, making it the countrys biggest industry. It is also one of the most risky. In the last 25 years, over 2,800 people have died from injuries they received as a result of construction work. Many more have been injured or made ill. One in five construction sites failed health and safety checks during the latest national inspection proposal carried out by the Health and Safety Executive (HSE), Inspectors from Britains workplace regulator visited 1759 refurbishment sites during March and checked on how 2145 contractors were complying with health and safety regulations.On 348 sites sufficiently grave risks were discovered to warrant enforcement action being taken either stopping work straight away or ordering improvements to be made (Phil Hughes, 2005). PROVISIONAL TITLE HOW CAN WE IMPROVE THE SAFETY PERFORMANCES AT CONSTRUCTION SITES. STUDY THE DIFFERENT SAFETY MEASURES FOLLOWED IN GREAT BRITAIN. This paper investigates the existing safety measures at construction sites in Britain. The review of literature touches on the importance of safety in the construction industry, the types of construction hazards, British Labour Law on the protection against occupational risks and industrial accidents, construction site security, etc. The background of Britain is described; a study of safety levels at construction sites is conducted through questionnaires. Conclusions are made about the legal approaches to the regulation of occupational safety and health. AIMS AND OBJECTIVES Aim: To investigates the existing safety measures at construction sites. Study the importance of safety in the construction industry, the types of construction hazards, industrial accidents, construction site security, etc. Analysis the health and safety in British constructions. Objectives or Purpose of the study: To achieve the goal of this study, it is needed to: Make a brief overview of all health and safety in the present construction industries. Analyse the ways in which these safety measures are using in various construction industries. Study on British construction industries and their way of using safety measures. Identify recent accidents occur at construction industries in Britain. Attempt a brief comparison between the difference in safety measures using in Britain and other developing countries. Suggest various ways to reduce accidents at construction sites by using safety measures effectively. LITERATURE REVIEW Due to the current condition of the U.S. economy, the construction industry is throbbing. The amount of financial support from both government and independent contracts has been adequately decreased; contractors are going to have a hard time funding and implementing their projects. Construction deals are being broken down and shut down due to a lack of capital while others are rolling without the correct needs, safety standards, and training programs. When the latter occurs there is a far greater risk for a construction accident to happen. Structures used to facilitate construction, such as framework and scaffolding, are often not given the importance they deserve, because of their momentary nature and because their cost is not recoverable from a single construction as a line item. Consequently, in many countries, the accident and failure rate for temporary structures are higher than those in eternal structures. Every industrial accident leads to tragedies such as injury or death to persons, and damage to property and the environment, with all the linked direct and indirect costs and effort. Economically and professionally more important is the fact that accidents also lead to delays in the construction process. All these add up to unwanted repercussions, not only on the workers and the organizations concerned, but also on the entire construction industry, the community, and, if the accidents and failures are sufficiently great or frequent, on the government itself. Most of the accidents and failures in momentary struc tures may be traced mainly to minor mistakes in fabrication, to moderately inexpensive items of materials or equipment, and to oversight or negligence in the functioning of applicable codes and regulations (Alan Griffith, 2001). Statistic has shown that the number of casualty and permanent disablement cases due to accident at the Malaysia construction sites is one of the uppermost as compared to the other sector. Even though the number of engineering accidents decreasing but the benefits paid to the accidents victims are ever increasing. Hence, there is an burning need to mitigate this problem. There are three basic steps that should be taken namely identifying the hazard, assessing the risk and domineering the risk to ensure a safe and conducive working condition. Implementation of effective hazards control methods may require different approaches due to changing of working environment at the construction sites. Latest technology employed at site had wiped out traditional method of construction and consequently bring in new types of hazard to the industry. There is an state compulsion for workers to ensure their own safety and health and, in agreement with specific instructions and the preparation they have received, to make correct use of safety devices and observe all safety rules, both collective and individual, and any other means of protection, warning or control. This obligation also extends to the use of machinery, equipment, tools, substances and risky products to ensure that inappropriate use does not jeopardise the health and safety of other employees and persons who may be there in the place of work. The basis of British health and safety law is the Health and Safety at Work etc Act 1974.The Act sets out the general duties which employers have towards employees and members of the public, and employees have to themselves and to each other. These duties are capable in the Act by the code of so far as is reasonably practicable. In other words, an employer does not have to take method to avoid or reduce the risk if they are technically impossible or if the time, trouble or cost of the measures would be grossly disproportionate to the risk. What the law requires here is what superior management and general sense would lead employers to do anyway: that is, to look at what the risks are and take reasonable measures to tackle them. The Management of Health and Safety at Work Regulations 1999 (the Management Regulations) generally make more clear what employers are required to do to manage health and safety under the Health and Safety at Work Act. Like the Act, they apply to every work ac tivity (Vivian Ramsey, 2007). The injure and death rate on buildings sites in London makes construction work the most risky job in the capital. People are injured every day and on average someone dies every month. What makes this even more appalling is that these are the least accident rates yet recorded. Our report is concerned with improving the health and well-being of Londons construction workers at a time when construction work is booming. Nearly  £5 billion is being spent each year, just on new building projects. It is clear that we are not yet doing all we can to stop accidents. The industry has set itself targets to reduce accidents, but is not yet on track to reduce these targets. Everyone involved in commissioning, delivering and working in construction still must do more to make this industry as safe as any other. We should not accept as a fact of life that construction work is dangerous and nothing can be done. The 2012 Olympics is the perfect cabinet for how construction projects can be Commissione d and delivered to the highest standard. We do not want a repeat of the Situation in Athens where 14 workers died on the projects unswervingly associated with the Olympics and as many as 26 in the building of following transport infrastructure (Richard Fellows, 2001). Complete safety does not exist. Safety is often defined as taking acceptable risks. This recognises that in fact every activity, whether it is driving a car, cooking in the kitchen or working on a drilling rig has linked risks. By accepting that there will always be a certain risk concerned it is possible to reduce risks, by dropping the chance of an unsafe event and mitigating its result. Lack of training has been recognized as one of the major contributory factors in accidents and ill health in construction. Many activities are made safe simply by ensuring that those doing the work have knowledge of and understand the importance of safe practices. The incidence of inspections depends on the nature and place of work. For example, following the first inspection, work at places over two metres in height require weekly inspections. In contrast, for work in excavations (including shafts and tunnels), inspections are necessary at the start of every shift. Inspections help to ensure that safety is monitored during changing site circumstances. Reports detailing inspections are generally required every time an inspection is carried out, but there are exceptions. Executive Research Methodology In order to understand the various health and safety measures in the present construction industries in Britain different methodologies have to be adopted. Primary Sources Interview Direct Interview is one of the main sources of primary data today. This method would be used for the internal research. The internal research will focus on a few semi-structured interviews with a few senior and top managers. The intention is to formulate a true picture of the health and safety measures used in Great Britain These interviews will help to find out the reasons for the accidents occurring in construction industries. Questionnaires Another methodology that I hope to adopt for my research is the questionnaires. Questionnaires are more economical, and easier to arrange; the answers too will be in a standardized format. In situations of difficulty to get appointments with the top-level managers this method would be used. Postal questionnaires will be sent to top managers of the Companies and the responses can be analyzed. Secondary Sources Book Reviews The external research will be carried out through the reading and understanding of published material. This includes books and articles written on the importance of safety in the construction industry, the types of construction hazards, British Labour Law on the protection against occupational risks and industrial accidents, construction site security. Etc. Internet Research Internet research is another source of secondary data. This will be used to gather historical and current information on health and safety in the world especially in Britain. This will also help us to get information on Company infrastucture as a whole. Documents Documents can be treated as a source of data in their own right. In effect it can be an alternative to questionnaires, interviews or observation. This includes published materials of company details Data analysis In order to analyze the data both quantitative and qualitative research has to be performed. Qualitative research In qualitative research words are the units of analysis. Qualitative research tends to be associated with description. The data needed for qualitative analysis has to be gathered from interviews and questionnaires. Methods like ethnography will be used for the process of qualitative analysis and ethnographic data storage software will be used to store information. There are many advantages of using such software which will help store the data safely, the data can be coded easily, and retrieval of data will be more reliable. Computerization removes barriers and scales to the scale and complexity of analysis. There are virtually no clerical limits to how much stuff you get now, and few to how complex it is. (Richards and Richards 1993:40) Quantitative research Quantitative research tends to be associated with numbers, as the unit of analysis and it tends to be associated with statistical data. Charts and graphs have to be constructed from the figures and information gathered from the questionnaires and researches. Word processing and spreadsheet packages can be used for this purpose. Information in the form of numbers will be gathered from Company Mangers by using different data collection tools like questionnaires, review of previous documents etc. and the data will be used to construct meaningful figures and charts using software. Form of Presentation The dissertation will be presented in a written form supplemented with charts showing current and historical data. Projected Findings The importance of health and safety measures in the construction industries and the methods used in Britain. REFERENCES: Phil Hughes (MSc, FIOSH, RSP.), Ed Ferrett , Introduction to health and safety in construction, Butterworth-Heinemann; 2 edition (2005) Alan Griffith, Tim Howarth, Construction health and safety management, Longman (2001) Vivian Ramsey, Construction law handbook, Thomas Telford Ltd (2007) Richard Fellows, David Langford, Robert Newcombe, Sydney Urry, Construction Management in Practice, WileyBlackwell; 2nd Edition edition (2001) http://www.forthconstruction.co.uk/downloads/an-introduction-to-health-safety.pdf accessed on 14/12/09 at 5.30 pm http://www.engineeringpage.com/technology/safety/safety_induction.html accessed on 14/12/09 at 6.00 pm http://www.hse.gov.uk/construction/index.htm accessed on 14/12/09 at 6.00 pm http://www.medicalnewstoday.com/articles/149934.php accessed on 14/12/09 at 10.30 pm http://www.profkrishna.com/ProfK-Assets/CAFEOPaper.pdf accessed on 15/12/09 at 8.30 pm http://eprints.utm.my/445/1/1A_5._Abdul_Rahim_Hazard_at_construction_site_PAGE_(95-104).pdf accessed on 15/12/09 at 11.30 pm http://rome.angloinfo.com/countries/italy/work13.asp accessed on 15/12/09 at 12.30 am http://www.hse.gov.uk/pubns/hsc13.pdf accessed on 16/12/09 at 1.30 pm http://www.london.gov.uk/assembly/reports/health/construction.pdf accessed on 16/12/09 at 5.30 pm http://www.healthandsafety.co.uk/conregs.htm accessed on 16/12/09 at 10.00 pm BIBLIOGRAPHY. John R. Illingworth, Construction methods and planning, Taylor Francis, 2 edition (2000) http://www.constructionhealthandsafety.co.uk/ accessed on 16/12/09 at 12.30 am http://www.theiet.org/publishing/books/bus-comp/construction-health-safety.cfm accessed on 16/12/09 at 1.00 am

The Cask of Amontillado by Edgar Allan Poe Essay -- Papers Essays Poe

The Cask of Amontillado by Edgar Allan Poe In ?The Cask of Amontillado?, Edgar Allan Poe takes us on a trip into the mind of a mad man. Poe uses certain elements to convey an emotional impact. He utilizes irony, descriptive detail of setting, and dark character traits to create the search of sinful deceit. Poe also uses first person, where the narrator is the protagonist who is deeply involved. The purpose is to get the reader to no longer be the observer. He wants them to see with Montressor?s eyes, hear with his ears, and to react as he would. There is no real violence in the modern sense of the word. However, it is more horrifying because rather than seeing it through our eyes, we feel it through words. This short story is a great example of how descriptive imagery and irony can give an overall mood of horror and impending evil. The story provides the reader with the feeling of deception and a curiosity of the darkness of the murderous plot. Poe?s style is what makes this a masterpiece of horror. ?The Cask of Amontillado? is a powerful tale of revenge. Poe does not disappoint us as his audience, as we are invited to visit the inner workings of a sinister mind. Telling the story from Montressor?s point of view, intensifies the effect of the moral shock and horror. Through Poe?s use of irony, this short story is a carefully crafted story of revenge with ironic wordplay. Montressor seeks revenge in an effort to support his time-honored family motto: ?nemo me impune lacessit? or (no one attack me without being punished). Montressor, the sinister narrator of this tale, pledges revenge on Fortunato for an insult. The character of Montressor provides the pinnacle of deceit and belligerence needed to portray the story?s sin. ... ...ntressor?s catacombs, ?I drink to the buried that repose around us,? not knowing he soon would join them. The sinful deceit in ?The Cask of Amontillado? is linked to Poe?s use of irony, descriptive detail, and character traits. The short story successfully creates an emotion of sin and deceit. Through his writing techniques we get a vivid idea of his deception and darkness. The damp catacombs of ?The Cask of Amontillado? complement the dark doings, but the setting gives closure to the total effect in a subtle fashion. Although, a short story, Poe creates a nightmare that is almost guaranteed to give his readers a sleepless night. As the ?cask? of Amontillado draws Fortunato into the ?casket?, we get a feeling of our own fear. Bibliography: Poe, Edgar A. The Cask of Amontillado. Edgar Allan Poe: Sixty-Seven Tales. Avenel, New Jersey: Gramercy Books, 1985.

truman :: essays papers

truman World War II began to take shape when Adolf Hitler came to power in Germany on January 30, 1930. Soon after, the German Parliament suspended the constitution making Hitler Fuhrer and dictator. Hitler was angered by the Treaty of Versailles and he blamed Germany’s defeat on the Communists and the Jews. In 1934, Hitler announced a program of rearmament that violated the Treaty of Versailles. At the same time Mussolini was building a powerful army in Italy and threatened to invade Ethiopia. In may 1935, Italy invaded Ethiopia and quickly overwhelmed their weak defenses. This action made Congress pass a Neutrality Act that authorized the president to stop all arms shipments to nations at war. In 1936, Mussolini joined forces with Hitler to form the Rome-Berlin Axis. During the buildup of the war the United States had the intention to stay neutral. Roosevelt stated, â€Å"We are not isolationists except in so far as we seek to isolate ourselves completely from war.† Isolation policies became more difficult when Franco started a civil war in Spain with the aid a Germany and Italy. Over 3000 Americans joined the loyalist cause and fought in the Abraham Lincoln Brigade to oppose fascism in Spain. As a show of neutrality, the U.S. passed another Neutrality Act making it illegal for American citizens to travel on ships of countries at war. This act also made nonmilitary items available to other nations on a cash and carry basis only. In 1936, Hitler seized the previously demilitarized zone of the Rhineland and in 1938 he annexed Austria. Six months later he demanded the Sudetland which Britain and France granted him in return for an agreement that Germany make no more territorial advances. Within six months Hitler’s forces took Czechoslovakia. August 23, 1939 brought a Nazi-Soviet pact. One week later Hitler attacked Poland officially beginning World War II. Britain and France came to Poland’s defense. Also in 1939, Albert Einstein warned Roosevelt that German scientists were building an atomic bomb. Roosevelt authorized the establishment of the Manhattan Project. The German blitzkrieg rushed through Europe overwhelming Norway, Denmark, Belgium, Luxembourg, and the Netherlands. Soon after the Germans invaded France which led to the French surrender in June of 1940. Meanwhile the U.S. approved shipments of 50 old American destroyers to Britain in return for the right to establish naval bases in British territory.

Plato & Medea :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚   In ancient Greece women were viewed as many things. They were not viewed as equivalent to males by any means. Women were portrayed usually as submissive domestic, and controlled. They played supporting or secondary roles in life to men, who tended to be demanding of their wives, but expected them to adhere to their wishes. In the tragedy Medea, written by Euripides, Medea plays the major role in this story, unlike most Greek stories with women playing only minor roles, but she also demonstrates many behavioral and psychological patterns unlike any other Greek women. In Euripides’ Medea the main character, Medea, Displays many traits that breakdown traditional Athenian misogyny by displaying her as proactive in taking her revenge, having cruel and savage passions, and being a very manipulative women.   Ã‚  Ã‚  Ã‚  Ã‚  Medea shows herself to be a proactive, determined woman who is ready to do what she has been planning throughout the story. In the begging of the book she starts to threaten revenge on her husband, Jason, â€Å"If I can find the means or devise to pay my husband back for what he has done to me†¦Ã¢â‚¬ (pg 9). Medea is just touching on her anger that she has built up within her for her husband. The traditional Athenian women would be mourning the loss of her husband, and may feel angry with him but would never swear to revenge him for his doings, and lastly actually do them. Women are usually portrayed in this situation being so dependent on their husbands that they will still do anything for him as so he will continue to help support the children and possibly his ex-wife.   Ã‚  Ã‚  Ã‚  Ã‚  Medea when she decides it is time for her to kill her children struggles with the idea for a minute, â€Å"†¦do not be a coward, do not think of them, and how you are their mother†¦Oh I am an unhappy women.†(Pg 40). This is how a traditional Athenian woman would think, but she would be unable to commit to her plans and kill her own children. Medea on the other hand lets her passion and hatred for Jason take over her reasonable and straight thinking self, as she kills her own children while listening to them pray to God for help.   Ã‚  Ã‚  Ã‚  Ã‚  Medea’s cruel and savage passions take overtake her reasoning as the story proceeds. Medea’s views differ of that of the traditional Athenian women in that, Medea believes that â€Å"†¦women, though most helpless in doing good deeds, are of every evil the cleverest contrives.

Process of Issuing Ipo by a Bangladeshi Corporation Essay

When a company wants to go public the following procedure must be performed: †¢The first thing it does is hire an investment bank, which does the underwriting. Underwriting is the process of raising money by either debt or equity (in this case we are referring to equity). We consider the underwriters as middlemen between companies and the investing public. †¢The company and the investment bank will meet to negotiate the deal. Items usually discussed include the amount of money a company will raise, the type of securities to be issued and all the details in the underwriting agreement. †¢The deal can be structured in a variety of ways. For example, in a firm commitment, the underwriter guarantees that a certain amount will be raised by buying the entire offer and then reselling to the public. In a best efforts agreement, however, the underwriter sells securities for the company but doesn’t guarantee the amount rose. †¢Investment banks are hesitant to shoulder all the risk of an offering. Instead, they form a syndicate of underwriters. One underwriter leads the syndicate and the others sell a part of the issue. †¢Once all sides agree to a deal, the investment bank puts together an offer document to be filed with the SEC. This document contains information about the offering as well as company info such as financial statements, management background, any legal problems, where the money is to be used and insider holdings. †¢The SEC then requires a cooling off period, in which they investigate and make sure all material information has been disclosed. Once the SEC approves the offering, a date (the effective date) is set when the stock will be offered to the public †¢Then Individual Deposit the same amount in the listed bank-branch and submit an application for getting stock. †¢Then Conduct a lottery to distribute the stock †¢Those who are not get the stock they refund there subscription fee within one month. †¢Those who got the lottery, stock will deposited in there BO account.

Principles of Microeconomics Essay

Supply and Demand is a phrase that every one hears in one way or another, Supply and demand phrase according to Colander, (2010) is the most used phrase by economist and the reason is because the phrase provides a good â€Å"off-the-cuff† answer for many question that have to do with economy. Example why are interest rates to Low? Because supply and demand. Why is Gasoline so high? supply and demand. This paper will speak about a simulation found on University of Phoenix student website, simulation named â€Å"Applying Supply and Demand Concepts† This paper will speak about macroeconomics and microeconomics principles, Paper will also refer to shift of the supply curve and shift of the demand curve. Also how the how concepts of Microeconomics and Macroeconomics help understand the factors that affect shifts in supply and demand on the equilibrium price and quantity, and last how the price elasticity of demand affects a consumer’s purchasing and the firm’s pricing strategy. Microeconomics and Macroeconomic Principles According to Colander (2010) Microeconomics is define as â€Å"the study of individual choice, and how that choice is influenced by economic forces.† With this in mind, principles present on the â€Å"Applying Supply and Demand Concepts† simulation are Rental unit Prices and Rental units supply. According to Colander (2010) Macroeconomics is defines â€Å"is the study of the economy as a whole.† With this in mind one can say that macroeconomics principles on this simulation are population trends that lead people to choose to rent or not rest and factors that lead people to make this type of choices. According to Colander (2010), states that Demand can be defined as â€Å"Quantity demanded rises as price falls, other things constant. Or alternatively: Quantity demanded falls as price rises, other things constant.† And on the other hand Supply can be defined as â€Å"Quantity supplied rises as price rises, other things constant. Or alternatively: Quantity supplied falls as price falls, other things constant.† (Colander, 2010) On the simulation supply of two bedrooms apartment has reach 2,000 and according to the analyst, company need to decrease vacancy rates to 15% in order to increase revenue. By decreasing rent demand will increase vacancy will decrease and revenue will increase. Shifts of the Supply and Demand Curves As the supply of apartment increases the supply curve shifts towards the right as direct result of apartment supply increase rental rate also increases. Total of apartment supply is 2,500 and by leasing all of the apartment rental rate will be driven to $1,500. Because demand curve shift downwards when rent rate and apartment supply increases, by increasing rent rate to $1,500 demand will lower and in order to accomplish equilibrium, company would need to lower rental rate to $1,050. This is where the supply and demand reaches equilibrium. Relevance in Real World and at the Workplace Supply and demand is a famous phrase as previously mention and one don’t realize that this phrase or concept applies to one personal life in a lot of ways. For example I work for a bank and we sell services to customer in the form of banking, saving or investment products. From a Macroeconomic prospective all of us a one point need to have a bank account of in order to accomplish many financial needs, it is because of these need that there is always demand for banking products. It is based on this demand that interest rates for savings accounts varies based on the demand the supply (interest rates) varies. From a microeconomics prospective if outside indicators like market condition or unemployment rate changes rates for saving account will also change. It is based on those factors that sometimes people decides to stop saving and bank will to increase saving rates but bank can only do it to a certain point because increasing saving rates to much will mean that lending money will have a higher rate. There is got to be balance. Understanding the concepts of macroeconomics and  microeconomics help understand factor that affects shifts in supply and demand because now one can see with clarity what are the categories and what those categories are, the ones influence supply and demand and how this same factor may bring equilibrium. Price Elasticity of Demand According to Colander (2010), the price elasticity of demand is the percentage change in quantity demanded divided by the percentage change in price. As for this simulation, if the demand experiences a negative percentage change (if it decreases) the price of renting an apartment will also decrease. So, rental rate will decreases as the demand decreases. On the other hand, when the supply decreases or increases, the rental rate will remain constant. If the demand increases, the rental rate will be increased, since more people will want apartments (the company is able to increase the prices – the law of demand). According to Colander (2010) Price Elasticity of Demand can be defined as â€Å"the percentage change in quantity demanded divided by the percentage change in price: Conclusion This paper has referred to various terms from the macroeconomic and microeconomic environment. It has analyzed trends and also shifts of the supply and demand curve for a company that rents two-bedroom apartments in Atlantis. The paper has also referred to situation from the real world where microeconomic concepts can be applied. Last, it has talked about price elasticity of demand with respect to the company that rents apartments. The paper serves as an element of understanding supply and demand concepts when it comes to the microeconomic environment. Reference Colander, D. C. (2010). Economics (8th ed.). New York, NY: McGraw-Hill. University of Phoenix. (). Applying Supply and Demand Concepts [Multimedia]. Retrieved from University of Phoenix, ECO/265 – Principles of Microeconomics website.